Checkmate
Brand Identity

Work Done

Identity Design

Category

Clothing Brand
product

Brief

Checkmate is more than just a clothing brand—it’s a statement of resilience, ambition, and strategic thinking. Inspired by individuals who relentlessly pursue the best outcomes in life, regardless of their circumstances, Checkmate represents the perfect blend of strategy, teamwork, and bold execution.

Solution

We designed a logo that embodies the essence of their philosophy: a shield symbolizing strength and protection, seamlessly integrated with a chessboard to reflect calculated strategy, and chess pieces to emphasize the power of collaboration and adaptability. The interlinked letters C and M within the design stand for Checkmate, a reminder that every move counts and every decision shapes the future.

Strategy
Art Direction
Identity Design